How exactly is BroadSign helping to monetize the digital out-of-home market?One of the key barriers to DOOH industry growth has been the lack of a technology that would enable fully-automated execution of ad campaigns across multiple networks. In early 2009 BroadSign introduced BroadSign Open API (Application Protocol Interface) – an interface that allows any BroadSign-powered network to open their media properties to a third party via the BroadSign Server. Tags:Advertising, Measurement & AnalysisSponsored by:BroadSign
DOOH AdvertisingLearn the basics of digital out-of-home advertising, from content best practices and audience measurement, to the trend toward a fully automated ad-planning and distribution system.Tags:Sponsored by:Keywest Technology
Focusing on the Total Digital Signage SolutionUnderstanding all the components of a successful digital signage installation is key to selling the product. Knowing the audience, connecting with the viewer and high-quality displays are just a few of the ways deployers can ensure their digital signage is effective and profitable.Tags:Sponsored by:Ingram Micro, Inc. Digital Signage Division
Menu Labeling Mandated in Health Care Reform Act: Digital Menu Boards Serving up Fulfilling SolutionsIf you work in the quick serve or fast casual restaurant industry chances are you’ve been discussing menu and menu board labeling legislation for some time now. Many American restauranteurs have anxiously watched and waited as new federal food and menu labeling bills were introduced to the Senate in the fall of 2008, which proposed to mandate and regulate the posting and availability of nutritional and caloric information within restaurant chains across the country.Tags:Sponsored by:Wireless Ronin Technologies
Digital Signage in RetailA successful retail digital signage strategy has many components, including choosing the best content practices, finding the right equipment, determining the best ad placement and embracing interactivity.Tags:Sponsored by:NEC Display Solutions
X2O Customer Profile: Hard Rock Casino and Resort – Tulsa Digital Signage in Gaming and CasinosWith more than 100,000 square feet of gaming, a 19-story hotel tower, a lush resort spa, a convention center, an event and conference area, and numerous restaurants, the Hard Rock Casino & Resort in Tulsa, Oklahoma guarantees a good time for everyone. The hotel recently took major steps to ensure guests can find their way around easily – and possibly receive a promotional message or two –
while having all that fun.Tags:Sponsored by:X2O Media