Along the sandy beaches of Florida’s
panhandle coast, two Emerald Coast McDonald’s franchises have deployed the
latest in digital signage designed to inform and entertain patrons with
visually-compelling, dynamically-targeted messaging and content. Each location
sports five to six digital displays in various sizes and formats, 42-inch
plasmas and 32-inch LCDs, in both portrait and landscape mode. The screens
display a mixture of content ranging from video broadcasts in English and
Spanish, promotional information and product information of the complete range
of menu items offered by McDonald’s.