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Webinar: Digital Out-of-Home (DOOH) Advertising - An Agency Perspective Overcoming Challenges with New Approaches The DOOH market is on the rise and advertising on those digital screens is becoming more prevalent in the world today. Although this is good news for targeted, high value advertising, most ad agencies still regard the media as immature and experimental. This webinar presents new approaches and answers important questions about how advertising will grow successfully in this dynamic space. Tags: Advertising, DOOH Advertising, Webinar Source: DigitalSignageToday.com

Webinar: Digital Signage Future Trends In this webinar, we shared some of the results from the recently published Digital Signage Association report, Digital Signage Future Trends, which contains survey data from over 1,200 participants. Industry experts will share their insights on the future of digital signage. Tags: Webinar Sponsored by: Diversified Media Group

Webinar: Best Practices for Digital Signage Content at the Point of Sale Members of the Digital Signage Association Content Best Practices Committee present and discuss examples of great content and the latest content strategies. They’ll show examples and provide tips on best practices. You’ll learn how to create powerful and relevant messages in retail environments. Tags: Association, Content Design and Aesthetics, Content/Content Management, Webinar Source: Digital Screenmedia Association

Webinar: Digital Signage-Creating the Visual Experience Intuitive, intelligent & creative. Digital Signage requires a new approach to engage people, captivate audiences and influence behavior. The majority of the digital signage emphasis is usually placed upon the underlying technologies with limited consideration to business and content objectives. This webinar provides a digital signage approach that addresses the business logic associated with the consumer journey, content strategies and creative design mapped to the underlying platform. Tags: Content Design and Aesthetics, Content/Content Management, Webinar Source: DigitalSignageToday.com

Webinar: Seven ways to cut costs with retail systems integration and roll-outs Retail technology like digital signage and next-generation POS can generate revenue, increase efficiency and satisfy customers – but it also requires intelligent use of resources to deploy and maintain. In this webinar, you'll learn seven strategies for working with your systems integration and roll-out teams in order to save money, make the most of your assets, and get deployments up and running faster. Tags: Delivery/Installation, Large-Scale Deployment, Webinar Source: DigitalSignageToday.com

Webinar: Meeting Archive - Faces in the Crowd: Audience measurement tools in digital place-based media As digital place-based advertising grows in prominence, advertisers want to validate the metrics and successes of their campaigns as they have for generations with traditional media. Enter Anonymous Video Analytics. Tags: Display Technology, Measurement & Analysis, Webinar Source: DigitalSignageToday.com

Webinar: The State of Digital Place-Based Advertising According to the 2010 Arbitron Digital Place-Based Video Study, over two-thirds of teens and adults have seen a digital video display in a public venue in the past month. Now that digital signage has reached critical mass, we'll look at the current state of digital place-based advertising, from the brand, agency, network operator and measurement perspectives. Tags: Advertising, DOOH Advertising, Webinar Sponsored by: Digital Screenmedia Association

Webinar: The Real Cost of Digital Signage Meeting Description: Sorting out the total cost of ownership for a digital signage network, long before the first screens light up, is critical to a project’s success or failure. When planning a project, it’s tempting to focus on big-ticket items such as display screens, but technology is just one factor for networks. View the webinar “The Real Cost of Digital Signage” for tips on how to manage the costs in your digital signage network. Tags: Display Technology, Hardware, Large-Scale Deployment, Measurement & Analysis, Project Management, ROI, Webinar Source: DigitalSignageToday.com

Webinar: DOOH Advertising - Driving ROI with POS Intregration DOOH networks are looking for ways to derive ROI from their screens, and one great way to accomplish that is through POS integration. Tags: DOOH Advertising, Webinar Source: DigitalSignageToday.com

Webinar: Digital Signage ROI For many people involved in digital signage or considering implementing digital signage, achieving a return on investment (ROI) is one of the major goals, if not the primary objective. In this webinar, members of the Digital Signage Association ROI Task Force will share their insights on how to measure and achieve ROI for your digital signage implementation. Tags: ROI, Webinar Source: Digital Screenmedia Association

Webinar: Reaching Audiences in New Ways - Social Media and Digital Signage The social media phenomenon has quickly spread and has changed the way people expect to receive information and communicate. Social media has changed the traditional one-to-many broadcast by connecting many-to-many through social media dialogues. Content consumers are transformed into content producers allowing you to strengthen your relationship and connection with your target audience. Tags: Webinar Source: DigitalSignageToday.com

Communication through the Integration of Digital Signage and Kiosks With millions of visitors traveling through today’s airports, the need for fast and effective channels of communication has become imperative. Travelers are pressed for time, and airports are compelled to modernize facilities, increase space and improve traffic flow – all while maintaining and generating revenue opportunities. Parabit has collaborated with the Port Authority of New York and New Jersey to provide a turnkey solution that achieves the above objectives. Tags: Content Design and Aesthetics, Customer Experience, Display Technology, Transportation, Webinar Source: DigitalSignageToday.com

Webinar: The impact of Digital Out-of-Home on digital signage Digital billboards, elevator displays, screens on transit – the digital out-of-home (DOOH) advertising industry is emerging as one of the fastest growing areas of digital signage. This sector is also nearly recession-proof, and is predicted to continue steady growth through 2012. Tags: Measurement & Analysis, ROI, Webinar Source: DigitalSignageToday.com

Webinar: Behind the fall of a retail giant: Seven things every retailer can learn from the collapse of Circuit City The recent collapse of once-great electronics retailer Circuit City sent shockwaves through retail – but to many, it wasn't entirely a shock. Two former customer experience designers for the company speak out on the seven mistakes Circuit City made – from staffing to store design, from marketing positioning to real estate choices – and what other retailers can learn from them. When you view this free webinar, you'll not only learn those key mistakes, but you'll be able to listen in on Q&A with the panel. What are the takeaways going to be for your business? Tags: Digital Merchandising, Retail, Webinar Source: RetailCustomerExperience.com

Webinar: Digital Signage is More Important than Ever in an Uncertain Economy In today's challenging economic climate, businesses must find a way to increase revenues, train and communicate with employees and get closer to customers. Digital signage provides immediate and flexible messaging to increase communication effectiveness between customers and employees. Tags: ROI, State of the Art Digital Signage, Webinar Source: DigitalSignageToday.com

Webinar: Content Best Practices for Digital Signage Networks A very special webinar where members of the Digital Signage Association Content Best Practices Committee will present a methodology that delivers the highest possible viewer impact, influence and response for digital signage networks. The presenters will discuss the critical DO's and DON'Ts for creating content and programming schedules. Tags: Content Design and Aesthetics, Content/Content Management, Webinar Sponsored by: Digital Screenmedia Association

Digital Signage as a Service Explained Co-founder and CEO of Remote Media Group Jason Cremins, pioneer of Digital Posters and the award winning Software-as-a-Service (SaaS) Digital Signage solution 'signagelive'explains digital signage in simply terms. Tags: Ask the Experts, Slideshow Media, Software, Webinar Source: Remote Media