It is no longer enough to merely sell products and services — today, successful businesses engage their customers on both intellectual and emotional levels. Long after a product has come and gone, long after a service has been delivered, customers will remember the experience they had in acquiring them.

Digital signage can be used to shape positive customer experiences, create memories and brand awareness that will resonate for years, and build true loyalty.

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• 01 Sep Reflect Systems partners with TXT4CRM for mobile/digital signage integration
  
• 18 Aug Scala digital signage takes to the high seas
  
• 16 Aug GoGo Cast gets digital merch deal for nearly 230 Southeast c-stores
  
• 05 Aug MicroTiles drive the Glory Road in NASCAR Hall of Fame
  
• 23 Jun Fasig-Tipton drives Thoroughbred sales with digital signage, kiosks
  
• 22 Jun GoGo Cast Inc. to provide digital signage to Tedeschi Food Shops
  
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• more news

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• Making your in-store technology deployment a success, part I
  An expert lays out five key steps to take before beginning any in-store tech project, including retail digital signage.
• Interactive digital signage at Target helps shop for videogames
  Target Corp. is expanding its Channel Red in-store screen media network by rolling out large interactive touchscreens in its electronics departments.
• Tennessee company offers RFID-based wayfinding
  Identity Group's passive RFID-based wayfinding system is designed to integrate seamlessly with digital signage in a hospital.
• Digital signage gone country
  Digital signage usually brings to mind Times Square, not the town square, but it's looking like it's headed that way too.
• Next-gen charging kiosks juicing up with digital signage
  Incorporating digital signage and Internet connectivity is expanding the range of applications — and potential revenue sources — for mobile device-charging kiosks.
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• more feature stories

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• Case Study: BBC Channel 4 installs giant structure equipped with screens
  Six weather-resistant screens were unveiled as part of BBC Channel 4’s Big Art Project outside the channel’s headquarters in London.      
• Case Study: C-store signage network focuses on scalability, measurement
  A digital signage network serving convenience stores needed a software solution that could accommodate a growing number of screens — all of which need different content.
• Case Study: Live feeds enhance the bank branch experience
  A credit union enhances customer experience with live feeds and informative content on its in-store digital signage network.
• Case Study: Digital signage educates shoppers at Moroccon pharmacies
  Impact Net has deployed a digital signage network at more than 100 pharmacies throughout Morocco.
• Case Study: Ciena drives sales of network products with interactive signage
  The communication network specialist uses three-dimensional modeling and interactivity to drive sales, even when no physical product is present.
• Case Study: Hyatt Regency Chicago makes NEC displays guests of honor
  Chicago’s largest hotel uses digital signage to communicate with guests.
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Shaping the Customer Experience with Digital Signage Sponsored by: Nanonation Download it now

• The Real Cost of Digital Signage • Spain's Banesto Bank Introduces • Communication through the Integration of Digital Signage and Kiosks • University of Bedfordshire: Implementing Digital Signage as an Integral part of their Communication Strategy • The Essential Guide to Digital Signage • Pei Wei Flavors its Restaurants with NEC Digital Menu Boards • Samsung Provides Statue of Liberty Digital Signage Solution in Fourth of July Time Crunch • Communication History in High Definition • Creating a Profit from a Digital Signage Network: A Practical Guide to Placing Advertising on a Network • Video Analytics for Digital Signage Deployments • past reports