Digital signage deployers can open new revenue streams and promotional opportunities through their screen networks. Learn how to overcome technology, content, pricing, logistical and other challenges in order to take advantage of the digital signage advertising model.

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• 29 Jul CARE Media adding 1,000 medical practices to DOOH network
  
• 22 Jun GoGo Cast Inc. to provide digital signage to Tedeschi Food Shops
  
• 02 Jun DOmedia releases new online subscription-based ad tool
  
• 27 Apr Provision Interactive teaming with Charter Digital Media for ad sales on 3D network
  
• 06 Apr Gas Station TV swipes PRN’s head of corporate development
  
• 23 Mar Clear Channel Outdoor closes in on digital billboards in Sacramento
  
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• Flexibility, engagement help make DOOH a hit with creative directors
  Marketers will have a big presence at this year's Digital Signage Content Strategies Summit, next month in Las Vegas.
• DOOH a missed opportunity for Vancouver Olympics advertisers
  VANOC forgot about digital signage when it bought $38 million worth of ads for Olympic sponsors, so others have capitalized.
• Three things that will change DOOH ad pricing
  Demand, interactivity and aggregation services are poised to pull more dollars to screen advertising.    
• Disney, Google to invest in Chinese digital signage company
  If deal is completed, YUM! Brands’s KFC says it is on board to advertise on 2,000 screens.
• Decline in ad spending signals rethinking of media options
  Keywest's director of marketing puts the decline in ad spending and how it affects the digital signage industry into perspective.  
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• more feature stories

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• Case Study: BroadSign's SaaS goes local with Digital Ad network
  Using BroadSign’s subscription-based SaaS, DigitalAd was able to reach local residents in North Carolina and attract advertisers.
• Case Study: C-store signage network focuses on scalability, measurement
  A digital signage network serving convenience stores needed a software solution that could accommodate a growing number of screens — all of which need different content.
• Case Study: Minicom delivers real-time content to gas pumps
  A global gasoline provider with hundreds of thousands of gas pumps relies on Minicom to deliver dynamic signage at the pump.
• Case Study: Ford dealer makes the sale with digital signage
  Eau Claire Ford Lincoln Mercury is seeing early success with its new digital signage system.
• Case Study: Coffee shop patrons see the big picture
  How digital signage helps one of the world’s largest coffee chains.
• Case Study: Mobile phones and digital signage
  Screens leverage portable devices, the Web to add interactivity.
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• •more resources

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• The Real Cost of Digital Signage • Spain's Banesto Bank Introduces • Communication through the Integration of Digital Signage and Kiosks • University of Bedfordshire: Implementing Digital Signage as an Integral part of their Communication Strategy • The Essential Guide to Digital Signage • Pei Wei Flavors its Restaurants with NEC Digital Menu Boards • Samsung Provides Statue of Liberty Digital Signage Solution in Fourth of July Time Crunch • Communication History in High Definition • Creating a Profit from a Digital Signage Network: A Practical Guide to Placing Advertising on a Network • Video Analytics for Digital Signage Deployments • past reports