SECAUCUS, N.J. — Panasonic has announced that the 103-inch Plasma Full High Definition 1080p Display, the world's largest Plasma commercially available, will now be priced at $50,000. When it debuted in December 2006, the made-to-order HD Display was priced at $69,999.95.

With widespread acclaim for its size and picture quality, Panasonic's 103-inch Plasma has become the industry's a popular high-impact large-format display for a wide range of commercial and home theater applications, from digital signage and entertainment, to high-end home theater, command and control and higher education. Since its debut, more than 6,000 Panasonic 103-inch HD Displays have been installed worldwide, far exceeding initial expectations.

"The combination of advancements in Plasma production technology and the tremendous worldwide success of the Panasonic 103-inch Plasma HD Display over the last two plus years have enabled us to increase production as well as efficiencies, and thereby make it available to a wider range of customers at a lower price point," said Andrew Nelkin, president of Panasonic Professional Display Company. "When our 103-inch Plasma first debuted, it was a made-to-order product. It soon became obvious that in ultra-large screen sizes, nothing comes close to the Panasonic 103-inch Plasma in delivering crisp, clear, blur-free images in 1080p High Definition. Demand for the 103 exceeded our initial expectations, and its popularity continues."