LONDON — The first day of Screen Media Expo in London was of course filled with the latest in screen hardware technology – positioned at the entry of the expo was Panasonic’s 103-inch plasma at the signagelive booth and an ultra-thin bezel video wall from Samsung. But some of the most unique applications made use of RFID technology.

Signagelive, a U.K.-based software provider last year installed an RFID-enabled digital signage display for Estee Lauder, which is being demonstrated on the show. The solution is comprised of LCD screens and RFID-tagged products, which when picked up, play back video specific to the selected product along with cross-recommendation to other products in the range. Signagelive reps said that the solution had 800 customer interactions in the first two days it was installed.

Check Digital Signage Today all this week for updates from Screen Media Expo in London.