AI comes to DOOH campaigns
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
AI is transforming DOOH campaign planning.
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From 250,000 passers to 5,000 memories: The real math of DOOH impact
by Arno Kooijman — Founder, Brandpulse Analytics
To plan DOOH effectively it helps to walk through the full chain from Opportunity To See, or OTS, down to brand recall.
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Screenverse co-founders talk DOOH strategy, challenges, innovations ahead
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
In this episode of the Digital Signage Today podcast Screenverse CEO David Weinfeld and Screenverse President Adam Malone share insight on the shift of digital out of home from static signage to a fully digital, data-driven medium.
Peerless-AV taps Tristan Yates as sales regional director
Tristan Yates has been appointed regional director, sales, for Midwest and West at Peerless-AV, which provides audio and video solutions.
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Display Technology
Display technology moves at the speed of light — literally. New innovations enable brighter displays, better interactivity, and an improved relationship between your business and your customers.
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