Texas transit agency taps Clear Channel Outdoor to update, expand ad program

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

CapMetro, a Texas-based transit agency, will be immersed in modernizing and expanding its advertising program in Austin and Central Texas as part of a multi-year contract with Clear Channel Outdoor.

Are VR headsets bound for the dustbin?

People try VR because they want immersive experiences. It isn’t that VR that failed — the headset experiment failed because as a delivery system it extracted too high a price from the user.

OOH ad spend increasing but barriers remain for deeper investment

Over half, 59%, of marketers are planning to increase OOH budgets but most are still allocating less than 5% of total media budgets to the digital channel.

Digital Out of Home Advertising & Media (DOOH)

Digital out-of-home (DOOH) advertising growth is accelerating due to lower costs and innovations. This Topic Center is for advertising agencies and brand marketers who want to get the most out of DOOH media buys.